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How to describe your market size to build credibility with your VC audience
How to describe your market size to build credibility with your VC audience. Your TAM/SAM/SOM slide is one of the highest-leverage slides in your deck. Most founders waste it.

Landon steele
Aug 84 min read


SAFE Term Benchmarks: Pre-Seed, Mid-2026
SAFE Term Benchmarks: Pre-Seed, Mid-2026. Recent published research, including term definitions, Canadian context and premiums for AI companies

Landon steele
Jul 127 min read


Founder / Funder Translator #3: Non-Dilutive Funding
Here is a guide to some non-dilutive funding sources to help you build and grow your startup without giving away equity.

Landon steele
Feb 185 min read


Founder / Funder Translator #2: There are Alternatives to VC Funding
You can build an amazing and profitable company without ever having to pitch a VC. VC funding is a means to an end, it is not the goal itself. Let’s talk about some alternatives.

Landon steele
Jul 19, 20253 min read


Raising a Seed Round 101
I’m a big fan of Lenny Rachitsky, and his podcast and newsletter simply called Lenny's Newsletter He just posted about “Raising a Seed Round 101” with Terrence Rohan and Jack Altman Here’s my favorite part: “2. What do I need to prove to investors before I raise? Generally speaking, before you raise, you should have taken the following steps: - Proof of commitment: You have left your old job and are fully committed to being a founder. You can’t expect to raise capital if you

Landon steele
Sep 29, 20242 min read


Investing in Women: Strategies for Female Founders to Thrive
Overview: I’m thrilled to announce that I will be featured on an episode of the Pitch Please podcast hosted by Mike Thibodeau! I have been really enjoying his podcast and we had a great conversation on Resources for Female Founders. The title is “Investing in Women: Strategies for Female Founders to Thrive”. Pitch Please is based in Toronto, and is a great resource for the Canadian Tech ecosystem. This podcast amplifies founder voices, and connects founders with a community t

Landon steele
Sep 25, 20246 min read
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